Inconsistent branding across every site. Each microsite had its own design language, navigation patterns, and content structure — making it nearly impossible to deliver a unified user experience to members and the public.
Mounting maintenance overhead. With no shared infrastructure, every security patch, every update, and every new feature had to be implemented separately across 10+ properties — consuming significant developer time with minimal leverage.
A legacy CMS reaching end-of-life. The existing Drupal 7 installation was no longer receiving security updates, creating real risk for an organization of this size and visibility. A structured migration path to Drupal 8 was urgently needed.
No scalable deployment process. Spinning up a new subsite required significant custom effort each time — there was no repeatable, efficient system for rapid digital expansion as the organization’s needs evolved.